Program Introduction
~Features~
- Closely align with cross-strait and global trends
- Combine academic knowledge with practical experiences
~Objectives~
- Select famous professors and instructors from NSYSU, Tongji and industry
- By analyzing real business cases, cultivate problem identifying and problem solving skills
- Practice dynamic strategic thinking and understand the competitive advantages in the post-Porter era
~Practices~
- Real-time mastering the market and environmental trends
- Capture the managerial logic and wisdom of Chinese entrepreneurs
- Develop a platform for sharing corporate resources and connections across the Straits
~Curriculum~
- Courses start from January (Further details please refer to the announcement)
- 2/3 lectures at National Sun Yat-sen University (Kaohsiung main campus)、1/3 lectures at Tongji (Shanghai Siping campus)
(Return to Taiwan once every 2~3 months, three times a year) - 19 compulsory courses, 45 credits in total (including 3 credits came from master thesis)
- The following subjects are for reference only, the college reserves the right to make changes to this syllabus according to the actual situation.
First Year |
Second Year |
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Spring Semester |
Fall Semester |
Spring Semester January-August |
Fall Semester September - January |
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STRATEGIC MARKETING MANAGEMENT |
THEORY AND PRACTICE OF MARKET ECONOMY |
BUSINESS POLICY AND STRATEGY |
ANALYSIS OF ASIA-PACIFIC BUSINESS ENVIRONMENT |
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Study Theories and Practical Operations>>Exploit Resource and Expand Network >> |